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How to save your brand in the face of crisis (presentation at the 36th annual european marketing academy conference, reykjavik, iceland, may 22-25. Brand identity is how a business presents itself to, and wants to be perceived by, its consumers apple's brand identity and brand image are closely aligned. Welcome to prezi, the presentation software that uses motion, zoom, and spatial relationships to bring your ideas to life and make you a great presenter. Brand new, is a division of underconsideration, displaying opinions, and focusing solely, on corporate and brand identity work more. Product vs brand a product is something that is made in a factory a brand is something that is bought by a customer a brand is unique a product can be copied by a.